Auction MasterclassSign in

New: two courses, one subscription

Run bullet-proof auction campaigns.
Be the best auctioneer in your market.

Talk to us about your office

For agents, auctioneers and whole offices

140+

Auction Campaign Lessons

90+

Auctioneering Lessons

A sneak-peek of both programs included

Auction Campaign Masterclass

Auctioneering Masterclass

Trusted by leading agents and auctioneers across Australia

Don't take our word for it — hear it from them.

Patrick McConnachie

Director, Ray White Ferntree Gully

James Pedlar

Independent Auctioneer

Adam Fiteni

CEO & Auctioneer

Andrew Martin

Corporate Auctioneer

Manny Zennelli

Independent Auctioneer

Rene Mawad

Auctioneer

Mark Lands

Director & Auctioneer

What You'll Achieve

Whether you're running your first auction or fine-tuning your hundredth, the system takes you from listing to sold.

1

Attract More Bidders

Convert open-inspection attendees into active, competitive buyers — real-time market offers and confident bids on auction day.

2

Sell for Higher Prices

Inspire buyers to bid to their peak, again and again. Sell under the hammer while your competitors are passing properties in.

3

Win More Listings

Impress the agents and future sellers in every crowd. Become the go-to agent & auctioneer in your marketplace with a process that compounds.

Watch Two Lessons Free

No signup required — see exactly how the training works.

The EPF Phone Framework · 17 min

The exact phone framework for extracting genuine price feedback from buyers after every open for inspection.

Rapid Rapport with Bidders

How to build immediate rapport with bidders as the auctioneer

New · AI-Powered Help

Ask the Course Anything

Mid-campaign and need an answer now? Type your question in plain English — the AI searches every word Brent says across all 144 videos and takes you to the exact moment that answers it.

  • Search what’s said in the videos — not just lesson titles
  • Jump straight to the right minute, not just the right lesson
  • Built for the car before the listing appointment, the office before the auction
what do I say when a bidder walks off?

What do I do if a bidder walks off during the auction

Auction Day Magic

1:15“a jovial manner — i’d already built rapport with the bidder during the auction…”

What do I say to my bidders during the mid-auction pause

Auction Day Magic

0:00“the bidders, the neighbours, the crowd will be standing there…”

How do I prevent underbidders from walking away

Post Auction Negotiation

1:17“walk up to the under bidders and let them know — don’t go anywhere…”
Brent Ilicic

Meet Brent Ilicic

For over a decade Brent has worked alongside Australia's leading real estate businesses — calling more than 5,000 auctions and overseeing 40,000+. This program is everything he knows, distilled into a predictable, replicable campaign system you can run on your very next listing.

5,000+ auctions called40,000+ auctions overseen10+ years training agents

Brent's system. Your career.

“Auction Campaign Masterclass helps my team run a more streamlined process, in turn getting more bidders to an auction and selling more properties under the hammer. We've been dealing with Brent Ilicic and the program for several years now.”

Patrick Mcconnachie

Director, Ray White Ferntree Gully — Victoria's #1 office, 8 years running

30-Day Money-Back Guarantee

If you're not completely satisfied within the first 30 days, we'll refund your subscription in full. No questions asked.

Talk to us

Tell us a little about you and your office, and we'll be in touch to find the right fit for you or your whole team.

Frequently Asked Questions

Who is this program for?
Real estate agents & auctioneers who want to run the best auctions - from your first auction to seasoned performers fine tuning their process. A bonus Director's training track covers leading auction teams.
What's included?
Both courses. The Auction Campaign: 140+ educational videos across 8 modules, 44 step-by-step workbooks, conversation demonstrations, detailed role plays, expert interviews, and a bonus Director's training track. Plus AI-powered search — ask a question in plain English and jump to the exact moment in any campaign video that answers it. The Auctioneer Masterclass: 90+ educational videos across 11 modules and more than 12 hours on calling auctions with Brent Ilicic.
Is this an accreditation course?
No. This is a performance training program, not compliance. It's designed to make you significantly better — not tick a regulatory box.
How is the training delivered?
On-demand videos in your members portal - watch in any order, at your own pace. Auction Masterclass supports viewing on any device. Each module includes a digital & downloadable workbook to put the frameworks to work on your live auctions.
How long does it take to complete?
The core campaign runs in lesson order from listing to post-auction, so you can follow it alongside a live 4-week campaign — or binge a module before the stage it covers. You keep full access while subscribed, so there's no deadline.
Do I get access to new content?
Yes — all future videos and modules added to the program are included at no extra cost for the life of your subscription.
Can I get this for my whole team or office?
Yes. Every agent gets their own sign-in and progress tracking, you manage invites and seats from your account, and the whole office goes on one invoice. Talk to us and we'll set it up for your office.
Can I cancel anytime?
Yes. Cancel in one click from your account page — no lock-in, no exit fees. And if you're not satisfied in the first 30 days, we'll refund you in full.
Does this work in my market?
The system is built on Australian auction campaigns and has been used by agents and auctioneers across metro and regional markets. The frameworks — buyer conversations, vendor communication, auction-day process — apply wherever auctions are run.

Your next auction could be the one that changes everything

Join the agents selling under the hammer with Australia's most trusted auction training program.

Talk to us about your office

Auction Masterclass

For agents and whole offices

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