Auction Masterclass

led by Brent Ilicic

Master the step-by-step process of
running world class auction campaigns

Get your free coaching video of The Bidder Magnet

The 15 step guide to convert open for inspection
attendees into bidders.

The Auction Masterclass philosophy is simple





When you know how to LIST more auctions, follow a step-by-step PROCESS with buyers and vendors, and master every possible scenario on the day of AUCTION, you will have the tools necessory to rapidly SCALE your business and become the market leader.

Here at Auction Masterclass we’ve created the winning formula so you don’t have to
think about it

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Hear from the best about Auction Masterclass

  • “From the bottom of my heart I would like to say thank you to Brent Ilicic and Auction Masterclass from my whole team. I’ve had challenges in the past with running auction campaigns successfully but not anymore. Brent Ilicic has a solution for every single speed bump with auction campaigns”

    Taney Jain
  • “I’ve been present at Brent’s coaching sessions & as a result I interviewed him for my real estate gym. His content is progressive in today’s market & delivered in such an articulated way that makes it easy to digest. A highly recommend him for world class auction campaign coaching”

    Tom Panos
  • “Since being apart of Auction Masterclass our business has grown from 15% auction listings to 72% auction listings. My team are now market leaders. As a result our average days on market has decreased substantially. Since following Brent’s step-by-step process to mastering the art of world class auction campaigns we now have the systems in place to find the premium buyer in the shortest space of time”

    Ash Weston

Tom Panos Interviews Brent Ilicic

The Auction Masterclass Blog

Lifting the Reserve Price

Lifting the Reserve Price Have you ever had an auction where your vendor sets their reserve at a low level... the competition wasn’t as intense as you expected… you place the property on the market at the reserve and it sells at that number or a few thousand dollars...

More Bums at Auction…

More Bums at Auction... It blows my mind that Saturday’s continue to be the most popular day for the vast majority of auctions to be conducted. It’s crazy.   Take a look at the AFL. The AFL is a business. The AFL want as many bums on seats and eyes glued to the...

Hot Market Vs Cold Market

Hot Market Vs Cold Market I must admit, I have been guilty lately of constantly talking about systems to implement within your auction campaigns to bulletproof your business in a declining market.   Even when the market is rising, these systems and processes are...