The Complete Auction Campaign System

More bidders. Higher prices. Sold under the hammer.

The step-by-step campaign system Australia's leading agents use to fill auctions with competitive bidders and sell on the day.

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AUD $39/month · 30-day money-back guarantee · cancel anytime

5,000+

auctions called

40,000+

auctions overseen

144

on-demand videos

Watch: Brent on the 5 keys to getting results from the program (4 min)

Trusted by leading agents and auctioneers across Australia

Don't take our word for it — hear it from them.

Patrick McConnachie

Director, Ray White Ferntree Gully

James Pedlar

Independent Auctioneer

Adam Fiteni

CEO & Auctioneer

Andrew Martin

Corporate Auctioneer

Manny Zennelli

Independent Auctioneer

Rene Mawad

Auctioneer

Mark Lands

Director & Auctioneer

What You'll Achieve

Whether you're running your first campaign or fine-tuning your hundredth, the system takes you from listing to sold.

Attract More Bidders

Convert open-inspection attendees into active, competitive buyers — real-time market offers through the campaign and confident bids on auction day.

Sell for Higher Prices

Inspire buyers to bid to their peak, again and again. Sell under the hammer while your competitors are passing properties in.

Win More Listings

Impress the agents and future sellers in every crowd. Become the go-to agent in your marketplace with a process that compounds.

What's Inside

10 modules · 144 videos · 12h 42m of training — covering the campaign from listing to sold

01Welcome2 videos · 15m

Get oriented: what this program will do for your auctions, and the five mindsets that set top performers apart.

02The Campaign Accelerator17 videos · 1h 12m

Win the most important week of the campaign — set the price, the plan and the vendor up right before you go to market.

03Extracting Price Feedback18 videos · 1h 37m

Turn vague buyer interest into real numbers with the phone framework that extracts honest price feedback.

04The Vendor Communication Rhythm17 videos · 1h 46m

Build the weekly reporting-and-meeting rhythm that keeps vendors aligned and ready to say yes on auction day.

05Attracting Bidders20 videos · 1h 26m

Convert interested buyers into committed, coached bidders who actually show up and bid on the day.

06The Reserve Set Meeting18 videos · 1h 25m

Land a realistic reserve the night before auction using the Framing Model, Frame the Press and Hypotheticals.

07Auction Day Magic26 videos · 2h 9m

Orchestrate the theatre of auction day — the crowd, the vendor chat, coaching bidders, and the mid-auction pause.

08Post Auction Negotiation13 videos · 1h 5m

Turn a passed-in auction into a sale with the PAN Flow, follow-up, and the second-auction conversation.

09Congratulations1 video · 15m

You've finished the system — here's how to put it to work, campaign after campaign.

10Director Training (bonus)12 videos · 1h 32m

Lead the rollout: get your whole team executing the system, with accountability that sticks.

Watch Two Lessons Free

No signup required — see exactly how the training works.

The EPF Phone Framework · 17 min

The exact phone framework for extracting genuine price feedback from buyers after every open for inspection.

Auction Day Magic · 7 min

How a world-class team choreographs auction day — roles, timing and the moments that decide the result.

Meet Brent Ilicic

For over a decade Brent has worked alongside Australia's leading real estate businesses — calling more than 5,000 auctions and overseeing 40,000+. This program is everything he knows, distilled into a predictable, replicable campaign system you can run on your very next listing.

5,000+ auctions called40,000+ auctions overseen10+ years training agents

Brent's system. Your career.

“Auction Campaign Masterclass helps my team run a more streamlined process, in turn getting more bidders to an auction and selling more properties under the hammer. We've been dealing with Brent Ilicic and the program for several years now.”

Patrick Mcconnachie

Director, Ray White Ferntree Gully — Victoria's #1 office, 8 years running

30-Day Money-Back Guarantee

If you're not completely satisfied within the first 30 days, we'll refund your subscription in full. No questions asked.

Start Today

A single in-person training day costs $500+. Get the complete system for less than a coffee a week — or train your whole office for less than one training day.

Solo

$39/month

144 educational videos across 10 modules
44 step-by-step workbooks & downloads
Conversation demonstrations & detailed role plays
Bonus Director's training track
Watch on any device, at your own pace
New content as it's released — no extra cost

Start learning today

30-day money-back guarantee · cancel anytime

Team

$29/seat/month

minimum 2 seats

Everything in Solo, for every member
Each member gets their own sign-in & progress tracking
Invite and remove members from your account anytime
Add seats as you hire — billing adjusts automatically
One invoice for the whole office

seats

$87/month for your office

Start your team

Pay for your seats, then invite your team by email from your account — each agent gets their own sign-in and progress. Takes about two minutes.

30-day money-back guarantee · cancel anytime

Frequently Asked Questions

Who is this program for?

Real estate sales agents who run (or want to run) auction campaigns — from your first auction listing to seasoned performers fine-tuning their process. A bonus Director's training track covers leading auction teams.

What's included?

144 educational videos across 10 modules, 44 step-by-step workbooks, conversation demonstrations, detailed role plays, expert interviews, and a bonus Director's training track.

Is this an accreditation course?

No. This is a performance training program, not compliance. It's designed to make you significantly better — not tick a regulatory box.

How is the training delivered?

On-demand video in your member portal — watch on any device, in any order, at your own pace. Each module includes a downloadable workbook to put the frameworks to work on your live campaigns.

How long does it take to complete?

The core campaign runs in lesson order from listing to post-auction, so you can follow it alongside a live 4-week campaign — or binge a module before the stage it covers. You keep full access while subscribed, so there's no deadline.

Do I get access to new content?

Yes — all future videos and modules added to the program are included at no extra cost for the life of your subscription.

Can I get this for my whole team or office?

Yes — the Team plan is $29/seat/month (minimum 2 seats). Every member gets their own sign-in and progress tracking, you manage invites and seats from your account, and the whole office goes on one invoice. Add or remove seats anytime and billing adjusts automatically.

Can I cancel anytime?

Yes. Cancel in one click from your account page — no lock-in, no exit fees. And if you're not satisfied in the first 30 days, we'll refund you in full.

Does this work in my market?

The system is built on Australian auction campaigns and has been used by agents and auctioneers across metro and regional markets. The frameworks — buyer conversations, vendor communication, auction-day process — apply wherever auctions are run.

Your next campaign could be the one that changes everything

Join the agents selling under the hammer with Australia's most trusted auction training program.

Start learning today

AUD $39/month · teams from $29/seat · 30-day money-back guarantee · cancel anytime

AUD $39/month

30-day money-back · cancel anytime

Start learning