Be the best in your market.

Run auction campaigns that fill with bidders, and call auctions that sell.

Brent Ilicic: 5,000+ auctions called, 40,000+ overseen, 10+ years

Backed by the best

  • Patrick McConnachieDirector, Ray White Ferntree Gully
  • Andrew MartinHead of Auctions, O’Brien Corporate
  • Adam FiteniCEO, Harcourts Victoria
  • Mark LandsDirector, Lands Real Estate
  • Rene MawadDirector, Buxton Bentleigh
  • James PedlarIndependent Auctioneer
  • Manny ZennelliIndependent Auctioneer

What you get

The whole system

The full campaign, listing to sold, and the full auctioneering course. 230+ on-demand lessons and 44 workbooks.

Every step, from listing to sold.

The campaign course

  • The Campaign Accelerator
  • Extracting Price Feedback
  • The Vendor Communication Rhythm
  • Attracting Bidders
  • The Reserve Set Meeting
  • Auction Day Magic
  • Post Auction Negotiation
  • Director Training

The auctioneer course

  • The Strategy Chat
  • The Pre-Auction Setup
  • The Snappy Intro
  • The Opening Bid Stretch
  • The Bidding Flow
  • Walking the Floor
  • The Golden Minutes
  • The Auction Close
  • The Auctioneer’s Playbook
  • The Magic
  • Booked Solid

Live coaching, every week

Bring your live campaigns to Brent on the Friday morning call.

The community

A private WhatsApp group of agents and auctioneers doing the work.

Live auctioneer practice

Live sessions on body language and voice, so you’re sharp on the day.

Brent AI

Take out your phone and Brent is right there with you. Ask him out loud, ten minutes before an auction or at ten at night, and he talks you through it in his own voice.

Ask him something and listen:

Turn your sound on. The samples are Brent’s own voice, taken from his lessons.

Brent Ilicic
Brent AIReady when you are

Tap a question and Brent answers out loud.

Book a callThirty minutes on a video call to talk through your auctions, your team and whether Auction Masterclass is right for you.

Hear it from them

  • 5,000+auctions called by Brent
  • 40,000+auctions overseen
  • 230+on-demand video lessons
  • 44step-by-step workbooks

Your next auction starts here.

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Auction MasterclassCampaigns and auctioneering

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